Brand Engagement, Conversion & Optimisation – Case Study

TGA, an IIT/IISc alumni venture, caters to GATE aspirants all over India. TGA wanted to complement its offline marketing initiatives spread across 22 cities with digital marketing activities to reach out to more than 6 lakh Indian test takers. They commissioned Sorcerers to build, execute and optimise their digital marketing strategy. Sorcerers used a mashup of gamification and User Generated Content tool to enhance brand discovery, user engagement and conversion. resulting in an increase in direct sales by 70%.